The Rabbit Aerator and How it Came to Be
by Guest Blogger Riki Kane, President and Owner of 
As the owner of Metrokane, makers of the famous Rabbit corkscrew, people assume I am some kind of wine connoisseur. Well, hardly. Actually, I am more of a Diet Coke kind of girl.
But once in a while, with a juicy steak, Osso Bucco or veal marsala, I do enjoy a nice glass of merlot or burgundy. For years I’ve been intrigued by those I refer to as “swirlers”, people who lovingly swirl their glass in a circular motion in an effort to aerate their red wine.
“Why aerate?” I wondered. One evening at dinner, my husband, Bob Larimer, a regular oenophile and student of physics, explained the benefits of aeration…that adding oxygen to your wine enhances the flavor, brings out the bouquet, actually enriches the taste of red wine. Being in the wine accessory business, it seemed logical that Metrokane needed to develop an aerator!
The next step was to sit down with our designer, Ed Kilduff, and figure out how our new product should work. Unlike other aerators that need to be held over the glass as you pour from the bottle with the other hand, it seemed obvious that the Rabbit Aerator would connect directly to the bottle. That unique feature (along with the beautiful design) is what elevated the Rabbit Aerator from a “me too” product to a true innovation.
Since its introduction in August 2009, Metrokane has sold over a half million Rabbit Aerators. Our advertising campaign, “Is Your Wine Gasping for Air?” explains the importance of aeration and how it helps make an ordinary bottle of wine taste like the expensive stuff. And that’s not just a lot of hot air!
